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education

BACKGROUND

  • Istituto Marangoni, Milano 
    Master Diploma in Fashion Buying 2017-2018

  • Zhejiang Sci-Tech University, Hangzhou

      Bachelor Diploma in Fashion Marketing 2013-2017

  • Fashion Institute of Technology,NY

      Certificate in Fashion Marketing 2013-2017

WORKING

EXPERIENCE

BVLGARI

BRAND HERITAGE

  • 2018-2019/Serpentiform Chengdu: Work in Heritage Department (Rome). Responsible for being the cross-cultural bridge between Bulgari HQ and Bulgari China branches, blending Bulgari brand spirit into Chinese culture and incubating the cultural collaboration basement for project, supporting contract negotiations and modifications, communicating with multi-parties for them to better understand culture and ideology differences, supporting catalogue activity, logistics, planning travel agenda and accompanying Chengdu delegation in Italy, negotiating the exhibition purpose photography copyright, supporting exhibition set-up coordination, exhibition follow-up work (include weekly visit statistics of exhibition, social media feedback analysis).

  • 2019/The Story The Dream Rome Exhibition: Work in Heritage Department(Rome). Responsible for the opening event coordination and guests guiding.

  • Complement task: responsible for preparing auction buyback documents and data, analyzing DOMVS visit statistics, supporting The Palace Museum(Beijing) activities for project collaboration.

WORKING

EXPERIENCE

DIGITIZED ACTIVITY

  • 2016-2019/Social media: Social media operation for BUYEROLOGY on Wechat, Weibo, Zhihu. Accumulated more than 50,000 fans. 

  • 2017/Fashion big data: Work with MOJOYS BIG DATA company for fashion AI (Artificial Intelligence). Responsible for building a fashion knowledge archive for fashion AI robot. 

  • 2016/Fashion online activity: Creative video production for ALIBABA, T.Mall 11.11 event. Responsible for video design and drawing. Reached more than 10,000,000 views.

  • 2014/Online-offline activity: 11.11event for CATCH (photography application). Responsible for event plan and execution, reached more than 100 download for application with limited budget  (150 euro).

WORKING

EXPERIENCE

ENTREPRENEURSHIP

  • 2016/Fashion activities: Hold a fashion design exhibition, fashion show and Pop-up store in INTIME department store. Responsible for activities plan, set-up, budget control and promotion on social media. (More than 2000 people participated)

  • 2015/Start-up business: Start a fashion network company Extrafly as CEO.​ Responsible for business negotiations, taxes, company management. (Extrafly fashion network company has been transferred in 2018, operate by others.)

Language

SKILL

  • Chinese: Native Speaker

  • English: IELTS 6.5 

  • Italian: B1 level

Special

SKILL

​​

  • Digitized insight: social media data analysis

  • Familiar with Chinese fashion market and customers​

  • Generation Z insight

  • Software: Photoshop, Premiere, Illustrator, Dreamweaver (html 5), Lightroom

  • Chinese institutional communication skill 

  • Strong imagination and creativity 

  • Rap 

PERSONAL

INTEREST

  • Photography

  • Hip-hop Music

  • Art

  • Painting

  • Superhero 

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